the average person makes over 200 food0:02decisions unconsciously every day0:04according to brian wansink is a0:06professor at the cornell food laboratory0:08there's a really important number0:10especially if you struggle to change0:12your eating or lose weight in the past0:14because i think if you look at every0:16weight loss plan already died out there0:18and you can read between the lines but0:20every one of them is telling you is that0:22you need to use conscious willpower in0:25order to change your behavior and i want0:27to show you why that rarely works the0:29first understand how your brain works0:31because it has literally evolved to save0:35you as much energy as possible and to0:37get a great experiment proving this with0:40mice and amazed they put electrodes in0:42their brains to monitor their brain0:44activity and the first time in the maze0:46you would find their brain was spiking0:47all over the place because they're0:48trying to figure it all out but as they0:50consistently went through the maze what0:52ends up happening is the brain activity0:54went way down until eventually was a0:56spike in the beginning when the gate0:58opened and there was a spike at the end0:59when we got the reward and our brains1:01work very similar to this that we want1:04things to be on autopilot because it1:06conserves energy now as a hypnotist1:10I help people utilize the power of their1:12unconscious mind because the unconscious1:15part of your mind is much more powerful1:17than the conscious part of your mind1:19I mean think about it not only does it1:21run automatic behaviors like you're1:23breathing your body temperature but also1:251000 behaviors that you have learned1:27complex behaviors like reading and1:29writing driving a car using a computer1:32mouse brushing your teeth things that1:34you had to learn but now we're1:36completely automatic and to appreciate1:38how much energy saving imagine of1:40tomorrow you woke up and you had to1:42relearn how to get dressed1:44how to tie your shoes how to drive a car1:46where you'd be so tired be back in bed1:49an hour later1:50so again our brain is literally designed1:52to save us energy and to have us running1:54on autopilot1:56ok so now you understand how the mind1:57works you can make changes where they're1:59really going to matter your unconscious2:01mind specifically your habits and2:04routines your belief the decisions you2:08make every day that you never think of2:10out as you start focus on the2:12unconscious things are consistently2:13doing and transforming and tweaking them2:16something really good happened2:18not only do you get better results but2:21you get better results with less work2:23because remember once we make these2:25changes unconsciously we want to think2:28about anymore because now we're using2:30our brain structure for our own benefit2:32we don't want to be thinking about food2:34we don't want to be thinking about2:35weight loss and exercise we just2:37automatically want to be eating the2:39right foods and give us the body and the2:40help that we want and the way you do2:42that is by transforming your unconscious2:45perceptions beliefs and associations2:48ok so think about this stuff reflect on2:51your unconscious idea that you have and2:54I'll doctor